A new challenge: price elasticity

Although demand for beverage cans continues to rise worldwide as customers promote the sustainability of aluminium packaging, there are concerns in some markets that near-term growth could be impacted by higher-than-expected retail price inflation. In its second-quarter report, CocaCola indicated that its sparkling soft drinks volume rose by 8 per cent, with especially strong growth…

To continue reading,
please login or subscribe to The Canmaker

Previous article
Next article

Recent Articles