November 25: The Coca-Cola Zero brand is tying up with Twentieth Century Fox with a worldwide campaign to coincide with the launch of the film ‘Avatar’.

Through the use of AR technology – a web-based application that enables the user to interact with 3D motion graphics – Coke Zero consumers will be able to manoeuvre a Samson helicopter, which is featured in the movie.

 

To continue reading,
please login or subscribe to The Canmaker

Previous articlePumpkin pie in the sky
Next articleNampaks Angolan plant opening delayed to late 2010