Ambev beer will be priced to follow Amazon’s deforestation rate

Leading Brazilian brewery Ambev has launched a new beer, Colorado Amazônica, with an unusual proposition: its price will closely follow the deforestation rate in the Amazon rainforest.  All profit from sales will be donated to a network of indigenous communities, local residents, and family farmers from the Xingu region, according to the brewery.  Ambev’s price…

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