Aperitif launched in Rexams slim cans

January 13: Upmarket Italian aperitif Sprizzerol has teamed up with leading canmaking firm Rexam to launch a version in 25cl aluminium slim cans to reflect an outdoor lifestyle and ease of consumption.

“Sprizzerol’s glamorous events and sensational performances at shows and fairs are legendary,” said Paolo de Martin,

grandson of Edoardo, the 1930’s Italian socialite who invented Sprizzerol. “It is well known for exceptional and extravagant product presentations. For example it is not unusual for the whole of the Sprizzerol-Bar to be decorated in animal-prints and with glamorous girls wearing feather boas serving the aperitif.”

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