May 6: Fast-growing North American craft brewer New Belgium Brewing has launched its Sunshine Wheat beer in aluminium cans made by Ball Corporation.
The Colorado brewer installed its first canning line at Fort Collins in 2008 to pack its Fat Tyre brand, since when consumers called for a canned version of its wheat beer.
The cans feature the brand’s original artwork with colour twist to reflect a summery green and yellow, and are printed using Ball’s Eyeris enhanced printing technology.
