Canmaker Ball Corporation has partnered with Guaraná Antarctica, a soft drink brand from AB InBev in Brazil, to produce a limited-edition series of cans that celebrate the soccer World Cup.
The collection honours Brazil’s championship-winning teams from 1958, 1962, 1970, 1994 and 2002. Inspired by the strip worn during those matches, the cans pay tribute to the history of Brazilian soccer and the decades-long partnership Guaraná Antarctica has maintained with the Brazilian National Team.
“At Ball, we work side by side with our customers to turn ideas into impactful solutions that show how packaging can become a strategic asset for brands, connecting with people in a relevant and memorable way,” said Ricardo Alberoni, senior director of strategic account management for Ball in South America.
The project used advanced decoration technology and highlights how aluminium packaging amplifies brand narratives at scale, Ball added.
“By transforming packaging into a medium for connection, Ball continues to support its customers in creating meaningful experiences, delivering solutions that combine innovation, design and the unique attributes of aluminum, which can be recycled repeatedly and supports a more circular future. That customer-first mindset is core to how Ball approaches innovation,” it added.
