Beer can redesign in touch with young consumers

May 7: Beer brand Amstel has collaborated with canmaking company Rexam to enhance both the visual and tactile properties of its 50cl cans.

The aluminium cans, produced at Rexam’s plant at Naro Fominsk, Russia, were introduced at the end of April and combine Rexam’s Illustration Impact high-definition printing with the smooth touch given by a matt over-varnish.
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