Book promotes the power of metal packaging

Packaging designers and brand owners are being targeted with ‘The Power of Metal Packaging’, a free booklet produced by canmaking firm Ardagh that details the latest developments in tinplate and aluminium containers.

In one of the articles Professor Dr Michael Braungart, a leading practitioner on environmental design and founder of the ‘cradle-to-cradle’ principle, explains why designers should address contemporary ideas about the sustainability of metal packaging.

 

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