The Budweiser can has been redesigned in a bid to revive the brand in the US, where sales have been slipping faster than market leading beer Bud Light.
Shipments of Budweiser in North America last year fell by 7.3 percent to 18.55 million barrels, as the third largest brand Coors Light grew 1.1 percent to 18.07m barrels, according to data from Beer Marketer’s Insights.