Canmakers urged to ‘be more like Homer Simpson’

CanmakingEventsSummit News
Jenny Wassenaar, chief sustainability officer and senior vice president global R&D at Trivium Packaging, urged delegates to think about what drives consumer purchases

Canmakers were encouraged to step out of their comfort zone and engage in marketing conversations, highlighting the ‘Homer Simpson’ effect in consumer behaviour, at last week’s Canmaker Summit in Sitges, Spain.

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