Canned drinks add to augmented reality

Soft drinks sold by Germany’s Edeka Hessenring grocery chain are being marketed in novel triangular multipacks of 33cl slim cans made by canmaking firm Ball Packaging Europe that link with ‘invisible’ augmented-reality technology.

The technology enables teenage smart phone users to grab the images of the cans and activate an animated character for use in images of friends. It is an advance on QR 2D barcodes and is being also employed to provide information on smart phones for almost any recognisable object, be it an advertisement, building or a product.

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