Canned fruit sells better with EZO lids

October 22: Despite an economic downturn, consumers are still more likely to choose canned fruit with easy-open lids, says research in the US by Ipsos.
And that’s good news for fruit packers, who might otherwise switch to cheaper sanitary lids when times get hard.
“Even in the present economic environment, consumers continue to reach for brands with easy-open (EZO) ends first. The convenience features continue to have a significant impact on sales,” said Carolyn Takata, director of marketing at Silgan Containers, North America’s biggest specialist food can manufacturer which commissioned the research.

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