August 18: Italian illy issimo ready-to-drink (RTD) coffee is being sold in Japan for the first time in 190g metal bottles with screw closures.
Licensee Coca-Cola (Japan) started a marketing campaign last week for the premium coffee drink which is blended from nine types of high-quality Arabica beans. Two versions are offered: Latte Macchiato with milk and Caffe with a deeper taste.
