May 2: Cans have a strong environmental message that could be better communicated to consumers by improved labelling, says a report.
A survey has revealed that two-thirds of consumers are concerned with the environmental impact of groceries, but want clearer information on packaging that shows each product’s ‘green’ credentials.
In the ‘Basket of Goods’ survey, conducted by research company ICM on behalf of the Metal Packaging Manufacturers Association (MPMA), it was revealed that cans are in a strong position to meet specific consumer demands relating to environmental-friendliness.
