Carlsberg Britvic is expanding its zero-sugar cola range with a limited-edition Pepsi Gingerbread.
Driven by market research showing that richer flavours are growing in popularity, according to Black Swan Bespoke Research, Pepsi Gingerbread combines the cola with ginger, cinnamon and vanilla flavours.
The cans are available in UK supermarket Tesco for a limited period until 31 December 2025, and come in different sizes, including 500ml, 600ml and up to two-litres, as well as an eight-can multipack.
Pepsi Gingerbread is part of the ‘indulgent’ cola offering that also includes Pepsi Strawberries ‘N’ Cream and Cream Soda, which the company said is being driven by customer demand for “limited-edition flavours”, and “aims to boost festive sales”.
Carlsberg Britvic added: “As soft drinks continue to be viewed as an affordable treat, this limited-edition launch taps into consumer nostalgia and seasonal purchases with a bold new flavour.”
