Filling

Pepsi goes pop with new snack-based can label

PepsiCo has taken a ‘pop art’ approach to can label design in the Asia Pacific market with artwork depicting how the drink complements some of the region’s favourite snacks. The US beverage giant’s ‘Better with Pepsi’ marketing programme kicked off in the US earlier this year when the company ran a series of adverts depicting the drink as the ideal...

Productivity drive produces record month for co-packer

Canadian contract packer Wildpack Beverage has announced record figures for can filling, decorating and sleeve printing for June. The company, which targets middle-market beverage brands that use aluminium cans, said its monthly throughput rose 18 per cent to 18.7 million equivalent standard 12oz containers. Can decorating throughput rose 98 per cent to 6.4m units, sleeve printing 72 per cent to 4m...

New can designs for major beer brands

Tiger Beer, the Singaporean beer that global brewer Heineken took to Brazil a year ago, is refreshing its packaging in the South American country. The beer will now be packaged in 350ml sleek cans, an unusual choice with the format more usually associated with canned wines and other ready-to-drink (RTD) beverages. The silver and blue livery is replaced with orange...

Cans offer hope to UK’s growing oyster business

A UK oyster fisherman believes that by canning delicate seafood he will be able to reduce waste, supply customers more economically and build a sustainable business model. Christopher Ranger, who grows oysters near Falmouth in Cornwall in the west country, plans to start canning the seafood from the end of July.  Oysters are highly perishable and the shells, which are opened...

US alcohol brands using cans to appeal to on-the-go drinkers

US beverage makers are hoping to quench consumers’ thirst with a host of canned ready-to-drink (RTD) options announced this summer. Skrewball Whiskey, which makes peanut butter flavour whiskey, is selling the beverage in a 100ml can for the first time. Each can contains two servings of the spirit, which has a 35% ABV.  “This canned format pays homage to our original...

UK brewer to start canning for the summer rush

UK-based brewer Hepworth & Company is expanding into the use of cans with a new line that will increase output and improve the sustainability of its brewery in Sussex.Expected to be started up in August, at the peak of summer demand in the UK, the canning line will have capacity to fill 30,000 cans per hour. The investment will help...

Canned beer sales continue to boost Constellation’s fortunes

Constellation Brands reported double digit-growth in first-quarter sales of canned and bottled beer, led by Corona Extra and Modelo Especial. The US-based brewer and the largest importer of beer into the country said sales in the three months to the end of May rose 21 per cent year-on-year to US$1.9 billion, while total sales including wines climbed to $2.4bn. Beer...

Sleek can rebrand for Sanpellegrino sparkling fruit drinks

Sanpellegrino is rebranding its Tastefully Light and Classic Taste Sparkling Fruit ranges in the UK, with a switch to sleek 330ml cans. The Nestlé Waters-owned company said it wanted the new look, which has a worldwide rollout, to celebrate the drinks’ Italian heritage and their use of natural ingredients. Each can contains 16 per cent real fruit juice and no...

UK consumers are offered an alcoholic twist to their daily cuppa

British-based Broadland Drinks is diversifying into canned alcoholic teas in a bet that the product, which is popular in the US, will take off in the UK where tea is the nation’s most popular drink. Each 250ml can of Twistea semi-sparkling ready-to-drink (RTD) beverage contains 89 calories and 4% ABV. The teas are cold brewed for 24 hours and come...