Coca-Cola bets on seltzer, soda and juice as it drops poor performing brands

Coca-Cola is rebuilding its product range to cash in on changing consumer preferences that are reshaping the global canmaking and beverage markets.

Brands such as TaB low-calorie soda, which has been in Coke’s stable for nearly 60 years, will be retired in favour of Diet Coke, America’s most popular zero-calorie soda and Coca-Cola Zero Sugar, which the company hopes to grow. 

To continue reading,
please login or subscribe to The Canmaker

Recent Articles