A range of special tins to commemorate the Coronation of King Charles III is being supplied by London canmaking group P Wilkinson Containers (PWC) and William Say for the Royal Collection.
The tins have been designed using high-precision colour selection to match the wider range of products in the collection.
Stuart Wilkinson, sales and marketing director at PWC and William Say, said, “We are delighted to partner with The Royal Collection to supply beautiful, high-quality tins fit for the royal occasion!”
The Royal Collection’s traditional commemorative tea and shortbread tins feature a distinctive solid blue background and embossed royal coat of arms.
“This project required a rapid turnaround, so we had to get creative with the approvals process,” said Wilkinson. For the Royal Collection, securing approval was complicated and the print process was intricate. Samples had to precisely match the brief. The client was taken to the printer’s site where trials were conducted until the client was satisfied.
The second challenge was cross-industry collaboration. PWC’s sister company, William Say, supplied the tall, thin tea tins but the large shortbread tins were supplied by one of the company’s industry partners. Thanks to its close, long-standing working relationship with that supplier, PWC delivered spot-on colour consistency across the product lines.
For the first time, the client wanted the wraparound print design to be embossed. William Say achieved the precise embossing and design alignment to match the data files with the machinery with minimal tolerance in staggering.
Wilkinson commented: “We are proud to have delivered high-quality commemorative tins that fit the exacting requirements of the Royal Collection including the tight deadlines. Our state-of-the-art technology, meticulous attention to detail, profound industry expertise, close industry partnerships and can-do approach all combine to make our tin product offerings a compelling proposition.”
PWC claims to be one of the largest manufacturers and stockists of metal and plastic containers in the UK, offering sizes from 50ml to 220L. Its sister company William Say & Co is the last independently-owned canmaker in London.
