What’s best: easy to open or not so easy to open
February 9: Retailers in the UK have been replacing easy-open ends on their own-brand canned products with conventional lids, forcing consumers to resort to tin openers. And that’s a mistake, says Steve Thomas, marketing manager for Crown Food UK, a leading manufacturer of food cans.
More than 70 percent of canned products sold in Europe have easy-open ends, representing around 15 billion units. In the UK more than 90 percent of canned pet food producers specify easy-opening.
But while branded canned food manufacturers increasingly appreciate the value of easy-open ends, retailers appear not to.