Innovative canmaking technology from Crown has been critical to the successful launch of new holiday packaging for Loc Maria, a French biscuit brand, which is sold in club stores across North America.
Crown Speciality Packaging North America collaborated with International Biscuit and Confections (IBC) to create a shaped metal tin with an embossed design and finished in a rich red colour, creating a luxurious look and feel that reflected the premium quality of the cookies and maximized shelf impact.
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