Crown reaches out to designers and brand managers


December 19: Innovative metal packaging that helps brand managers and designers boost sales is the focus of the relaunched website for Crown Holdings, the world’s largest canmaker.
Examples of the packaging developed by Crown’s partnering with the design teams of its customers won a number of awards recently. Overall winner of the Best in Metal awards was secondary container in the shape of a hip flask for Ballantine’s Whisky marketed by Chivas Brothers and designed by Hot Shop in France. It was manufactured by Crown’s Speciality Packaging Europe division.

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