The Canmaker magazine’s Can of the Year Award for 2020 has been won by a container that attracted the unanimous praise of all seven judges for its engineering excellence, visual majesty and design brilliance.
With an embossed ‘netting’ effect that was designed to reflect the coastal provenance of the product it contains, the Can of the Year trophy was won by UK-based Crown Packaging’s secondary decorated container for Fishers Gin, which is based at Aldeburgh in Suffolk, a fishing village on the east coast of England.
Generating superlatives such as “stunning”, “imaginative” and “beautiful” from the judges, the tin particularly impressed them with its solid fabrication and the outstanding tactile effect of the embossed relief work.
The tin also won Gold in the Fancy Cans category, which was among the most hotly contested in this year’s awards. Judges agreed that this year’s entries showed that canmakers were placing greater attention to detail and quality in the category.
Corrina Korrubel, who was involved with the tin’s design for Product, Packaging & Graphics at the Mansfield, Nottinghamshire, UK plant of Crown Aerosols & Promotional Packaging Europe, was thrilled at seeing the announcement in a presentation on The Canmaker’s web site.
“This is just the best news ever… we are so happy!” said Korrubel. “Winning an award on the day, sorry two awards, has just elated us! We were not expecting it, so the surprise is just the best! Fishers are going to be over the moon!”
More about the Cans of the Year Gold award winners is in the November issue of The Canmaker.
Here is the full list of winners for 2020: