Developing the ‘can’ in French school canteens

March 4: French school canteens are taking on the challenge of promoting canned food to no fewer than 25,000 children.
The project goes by the name of ‘La Boite en Fete’ (an untranslatable pun for ‘celebrating the can’ and similar sounding ‘the can, in fact’).
From March 17 to 21, more than 200 schools will be celebrating Spring with a promotional pack funded by La Collective de la Conserve, an UPPIA working group. A five-metre long banner accompanies each kit, to decorate the self service counter.

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