November 27: A beverage can with 360-degree embossing used by Swedish brewer Spendrups proved so popular last year that the company requested canmaking company Rexam to produce another embossed design this year.
The can is being used for Spendrups’ Norrlands Guld beer, and features a pattern of embossed diamonds. The brewer last year adopted cans with embossed vertical fluting for its Bright Brew and Premium Gold beer brands.
The Norrlands Guld can was launched to coincide with a ‘summer of sports’ campaign, with the embossing said to make it more suitable for on-the-go consumption at events such as sporting events.
