Diet Coke to get major label facelift

Coca-Cola is about to make the first comprehensive change in five years to the design of its Diet Coke cans in North America, according to Advertising Age magazine.

The launch at the beginning of September uses a label promoted in fashion circles as a limited-edition design last autumn. The design features an oversized black ‘D’ and red ‘k’ cropped from the Diet Coke logo against a silver background.