Diet Pepsi to be launched in Skinny cans

Diet Pepsi is being relaunched next week in a new design of slim aluminium can in what PepsiCo describes as a “celebration of beautiful, confident women”.

Made by Rexam, the Diet Pepsi Skinny Can will be rolled out to US consumers in March after promotions that include an art installation by fashion commentator Simon Doonan (pictured), which is part of next week’s Mercedes-Benz Fashion Week.

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