Energy drink is aimed at older consumers

February 4: Consumers who wouldn’t usually choose energy drinks are the target for Planet Energy Coffee, which is being launched by Dutch contract filler DIS using slim cans from Ball Packaging Europe.

The Sittard-based company, which offers a wide range of formulation and filling services, is marketing the ready-to-drink (RTD) caffeine-packed product on the domestic market and in Brazil, with plans for a launch in Germany in the summer.

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