November 12: A canned energy drink recently launched in the UK is first to use a multi-colour printed lid from canmaking company Rexam.
London-based Energizer Brands launched Attitude, a 100-percent natural anti-oxidant drink aimed at busy, health conscious adults between 20-40 years old, with the lid which can be printed in up to seven colours.
Rexam, the world’s largest manufacturers of beverage cans, claims that it’s a world’s first, although similar printed ends have been used on food cans.
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