Environmental power of the can applauded

May 1: The environmental benefits of beverage cans have been hailed by the leading US recycling body following news that aluminium rolled products specialist Novelis recycled almost 36 billion drinks cans in 2007.
Kate Krebs, executive director of the National Recycling Coalition (NRC), said: “There is no limit to the number of times an aluminum container can be recycled, making it one of the most successful examples of sustainable packaging.”
And around 23bn beverage cans were sourced from North America by Novelis, accounting for around 45 percent of all those recycled in the market.
“Don’t underestimate the environmental power of the can,” said Martha Finn Brooks, chief operating officer at Novelis.

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