March 27: French canned-food promotional body Uppia has been turning heads on the Paris Metro, with hundreds of posters on the capital’s underground network. The results now form the home page of Uppia’s relaunched French-language website www.laconserve.com
The poster campaign was timed to coincide with the Salon International de l’Agriculture, during which more than 600,000 visited the capital to celebrate the country’s food heritage.
