April 3: French brewer Brasseries Kronenbourg is launching a fresh look for its beer cans using high-quality print technology from canmaking firm Crown Bevcan Europe & Middle East.
The change is part of a plan by Kronenbourg, owned by the Carlsberg group, to revamp its brand with a more appealing package.
The Kronenbourg 33cl and 50cl cans are the first large-scale application for Crown’s enhanced printing technique and feature a higher-definition golden Kronenbourg logo with sharp images and defined shapes against a red or purple background. Images of water droplets around the logo are brought to life with high quality print, says Crown.
