October 27: Beverage cans decorated with a combination of high-quality printing and registered embossing are helping a Latvian brewer’s beer to stand out from the competition.
For the first time in the eastern European country, Rexam is supplying cans which use the canmaker’s Illustration Impact printing technology in synchronisation with registered embossing.
Brewer Cesu Alus is using the limited-edition cans to pack its Premium beer brand throughout the second half of 2008 and early 2009. Promotion of the beverage, which is aimed primarily at men aged between 25 and 40, will be bolstered by a nationwide advertising campaign on television and in print.
