Recycling initiative Every Can Counts has taken its ‘Infinity Room’ to a science centre in Widnes in northwest UK.
The installation, made from 1,500 cans and 25 square metres of mirrors, is used as a teaching aid for the school parties visiting the exhibit to find out about the infinite recyclability of aluminium.
“Those who step inside the giant drink can will find themselves in a mirrored room that creates an illusion of being surrounded by an infinite number of suspended aluminium cans. At the same time, a narrator will take them on an educational journey through aluminium can recycling and its environmental benefits,” says the campaign.
Every Can Counts has been working on innovative and fun ways to spread the recycling message, and has been touring these at UK festivals this summer. The free infinity room installation is at the Catalyst Science Discovery Centre in Cheshire until 2 September.
Chris Latham-Warde, programme manager for Every Can Counts, said the infinity room had also visited Glasgow and Dundee in Scotland. “At Every Can Counts we love educating and inspiring people to recycle their drink cans via innovative and creative projects. The #EveryCanCounts Infinity Room allows anyone who enters to see the endless possibilities that come from recycling a drink can.”
Clare Lightfoot, community engagement coordinator at Catalyst Science Discovery Centre, said that infinity room was inspiring school parties and had already had a social media influencer visiting, who took away the recycling message. She said: “We’ve had a great response, it’s something very different for us.”
The Infinity Room will move on to Techniquest in Cardiff later this year.
