Metalmatters, the UK canmaking industry’s kerbside recycling improvement scheme, is to be run by the Aluminium Packaging Recycling Organisation (Alupro) on behalf of its funding partners.

Developed by Beverage Can Makers Europe (BCME) in partnership with Novelis and Tata Steel, Metalmatters increased metal can recycling rates by 40 percent in pilot programmes in two local authorities. It was named Communications Campaign of the Year at the CIWM Awards for Environmental Excellence.

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