Mars to squeeze out Masterfoods

May 15: Masterfoods, the name behind leading canned pet food brands such as Pedigree and Whiskas, will disappear when the whole of the Mars Incorporated group unifies its portfolio under the Mars name.
By the end of 2007 all of the company’s divisions in 65 countries will be referred to as Mars, with a few exceptions.

To continue reading,
please login or subscribe to The Canmaker

Recent Articles