December 19: Dos Equis XX Lager is Mexico’s first beer to use aluminium bottles for promoting its brands. Produced by Cervecería Cuauhtémoc Moctezuma (CCM), part of the Fomento Económico Mexicano (FEMSA), it is using impact extruded bottles made in the US by CCL Container.
“The new 12 oz aluminium bottle is an innovative and trendy design in the Mexican beer industry that will increase the brand value of Dos Equis,” said José Manuel Juárez, XX Lager brand manager. “It will reinforce the position of Dos Equis in the super premium market as an original and unique beer that projects status and image.”
