Not such a green Christmas at Cadbury

November 5: Cadbury’s trialling of cardboard box packaging instead of decorated tins for its Roses range of chocolates in the run up to Christmas is not so eco-concious as the confectioner makes out, says the canmaking industry.

The trial of the “environmentally-friendly packaging” at Tesco stores will cut packaging weight by 45 percent and save more than 200 tons of steel, says Cadbury. And if consumers like the idea it will be expanded to other products.

But failing to point out that the attractive chocolate tins are kept for other uses and that the cardboard packaging will be thrown away, gives “cause for concern”, says the Metal Packaging Manufacturers Association (MPMA).

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