March 8: Olympic women’s downhill skiing gold-medal winner Lindsey Vonn “comes to life” for her fans with the aid of limited-edition Red Bull packaging for its regular and sugar free 8.4-oz cans.
The personality and likeness of 25-year-old Vonn, the first American to win the Olympic title and back-to-back 2008 and 2009 World Cup Champion, appears on screen in ‘augmented reality’ at www.RedBull6Pack.com when US buyers of the special multipacks show them to a webcam.
