PepsiCo has scooped up a range of ice cream flavours in the zero-sugar category for its ‘You Deserve a Treat’ summer campaign.
The canned drinks include cherry and vanilla, raspberry ripple, and salted caramel flavours, as the brand continues to innovate to appeal to changing consumer tastes, as the hot weather continues in the UK.
Samples will be available at the Soho Pepsi Parlour in London capital, which will be open from 24-26 July and at the Brighton Pepsi parlour in the popular South Coast seaside resort on 8-9 August.
The range is available in eight-can multipacks, 500ml plain and price-marked packs. Cherry & Vanilla and Raspberry Ripple Ice Cream Flavours will also be available in individual 330ml cans.
Carlsberg Britvic, which fills the Pepsi cans at its Rugby plant, said that sales of flavoured colas continue to grow ahead of the unflavoured beverage.
The brand owner is also offering retailers the chance to win a ‘Treat Day’ with Pepsi. Retailers are being urged to visit Carlsberg Britvic’s ‘At Your Convenience’ platform and sign up to win a GBP250 (USD333) experience.
David Laidler, brand director-carbonates at Carlsberg Britvic, commented: “Summer is a key sales opportunity for convenience retailers, and we wanted to give something back by offering the chance to win an unforgettable treat day with Pepsi.
“At the same time, we’re encouraging more retailers to engage with our At Your Convenience platform, where they can discover the latest category trends, new product launches and tools designed to help them drive sales and maximise opportunities in-store. With flavoured fizzy drinks continuing to drive growth within soft drinks during summer months, here’s a real opportunity for retailers to create excitement and increase impulse purchases this summer.”
