Pepsi takes a natural step into the past

March 6: It looks like a nostalgic high-calorie step back into the 1960s, but Pepsi’s latest product launches ride the wave of drinks with ‘natural’ ingredients.

Pepsi Throwback, Mountain Dew Throwback and Pepsi Natural, which are being launched this month in selected US markets, are all sweetened with cane sugar rather than the cheaper high fructose corn syrup commonly used in non-diet soft drinks.

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