October 14: What is claimed to be the first carbonated protein energy drink has been launched in the US in Rexam’s Sleek 12oz aluminium beverage cans.

Targeting athletes and health-conscious consumers, Protegy contains 25 grams of pure whey protein isolate and an energy blend of caffeine, Ginseng, B Vitamins, Pomegranate and Acai berry extracts. It is lactose free and contains no carbohydrates or sugar.

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