Quality closures carry key branding message

May 5: Twist-off metal closures that carry a vital message are key to the branding of a new range preserves aimed at health-conscious consumers by US-based B&G Foods.

The Polaner Fancy Fruit with Fiber All Natural Fruit Spreads use closures made by Crown Closures Americas that are said to play an integral role in creating a premium identity for the brand and conveying its nutritional benefits.

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