November 4: Pepsi’s ‘natural’ cola drink Raw is being launched into the UK off-trade this month in 25cl cans following its success in pubs and bars.
|Naturally sweetened cola is now offered by Pepsi in cans, but it’s with cane sugar|
Marketed by Britvic in the UK since earlier this year in 30cl glass bottles, Pepsi Raw is made from sparkling water and a blend of ingredients, including plant extracts. The drink does not include artificial colours, preservatives, flavourings or sweeteners, reflecting a consumer shift toward ‘natural’ soft drinks.
But is sweetened with ‘natural’ cane sugar, which is why the drink has been criticised for being unhealthy by some groups.