October 15: A range of ready-to-drink iced teas launched by RC Cola were packed in slim cans made by Crown because of their “innovative” shape and quality of decoration.
RC Cola International (RCCI), part of Cott Beverages, chose the 25cl cans for its Orient Emporium Tea Co brand of teas because they “communicate trendy, modernity, and New Age – all of which fit the bill for Orient Emporium teas”, said Moshy Cohen, vice president of business development at the company. “Innovative packaging design is a major brand positioning tool.”

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