Recycling message that pulls the heartstrings

June 1: How much do you care about cans that escape the recycling system and end up in landfill? Really care? Enough to almost cry?

You were probably, well… concerned about the huge value of wasted aluminium beverage cans, but now you could be more emotionally engaged after viewing this winning video in a competition organised by Colorado, US-based canmaker Ball Corporation.

The Poor Can (the title of the video) ends up in the municipal landfill and longs for the day when it could become another can, or like a passing motorcycle with a sticker saying “I used to be an aluminium can”. The video ends with the message “Everything deserves a second chance”.


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