Rexam adds a sparkle to Pepsi Istanbul

Turkish celebrity Hülya Avsar has helped design the beverage cans for Pepsi’s Istanbul cola, a newly-launched limited edition version with lemon and mint.

Rexam Beverage Can used the ideas – a night scene of a city skyline with twinkling lights and stars – produced by Avsar, the face of PepsiCo beverages Turkey in local promotional campaigns, for the graphics on the 33cl aluminium cans, which were augmented by a sparkling varnish technique.