November 18: First commercial application for canmaking company Rexam’s aluminium Fusion bottle is for Attitude, a ‘100 percent natural’ energy drink popular in South America that is being launched in the UK.
Already marketed in 33cl sleek cans by London-based Energizer Brands, Attitude was revealed in Rexam’s bottles at the Brau Beviale show in Germany. Some quantities of the drink have also been packed in aluminium bottles made by Boxal in France.
Brewed from yerba mate, a South American plant, Attitude is claimed to provide the lift of coffee without disrupting digestion and, in addition to anti-oxidants, contains more vitamins than green or black tea.
