February 24: PepsiCo has boosted its energy drinks business after securing distribution rights for Rockstar Energy Drink products throughout North America.
PepsiCo purchased master distribution rights for an undisclosed fee, and will now supply Rockstar-brand energy beverages through the Pepsi Bottling Group, PepsiAmericas, Pepsi Bottling Ventures and other independent dedicated bottlers, across all of Canada and the majority of the US market. The move ends Rockstar’s previous distribution deal with Coca-Cola Enterprises.
