December 18: The launch of a canned drink has been timed precisely to meet the needs of over-indulging party animals during the Christmas and New Year break.
It’s Mr.Re, which uses a 120-year-old Russian recipe claimed to provide restorative qualities after alcohol consumption. Others might call it a hangover cure.
It comes in the latest design of drinks can, the 12-oz sleek which is slimmer and taller than normal cans.
Rexam, the world’s leader in drinks cans, producing 50 billion a year, makes its version of the sleek can on a dedicated manufacturing line at its Winston Salem plant in North Carolina.
