September 28: Guinness drinkers in the UK will benefit from the latest version of Draught in a Can that Diageo Great Britain reckons will deliver a smoother head and a more convenient pour, “creating the pub experience at home”.

The packaging, which includes redesigned multipacks, is part of a £5 million (US$7.9m) Christmas campaign that is expected to reach 1.5 million Guinness consumers.

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